Traffic is the life blood of any online business. I have given you a free eBook and backlink information that will help your SEO (Search Engine Optimization), but as I said in the article HERE, SEO takes time. So how can you get visitors to your Website, Squidoo Page, products, services, blog and so on. There is an answer, but it is a venture that requires money and very careful planning.
PPC is the search engine’s solution to this problem you have and they make billions providing this solution. You can sign up for an account and advertise on the search engines for traffic. Some already know this, some didn’t, but you see it everyday. Go to Google and do a search on work at home. Most of the time on the very top and to the right side are ads that appear. These are advertisements from people that have paid to be there. I am teaching you this knowing that most of you reading this have very little or no money to spend on this method. This is a big money making opportunity if done right and solves the big problem of traffic. I have put some coupons below for you to get started, but would rather you make money with the programs on the first page and then start reinvesting that money into an online business where you can incorporate this to make even more money. And another reason is I want to educate you before someone else has the opportunity to give you wrong info. Back to the subject. The reason it is called (pay-per-click) is because when someone clicks on one of these ads, the search engine charges the person advertising money. This can range from $.05 a click to $10.00 a click and higher.
It is really crazy how much people pay to be at the top of certain keyword results, and if you are reading this, there is no way you can afford $10 a click, or even $0.75 a click. That is why you must do two things if this is going to work. Now realize this is money and business. If you make a mistake, you will owe the search engine, so study this area hard if you plan on using PPC.
The first thing are keywords. This is a Google free keyword tool HERE. What you are trying to do is find keywords that are still searched, but that no one really bids on. Now the reality is you probably won’t find this, but you can always find some keywords you can afford. I will get into money and bids in a second, but I want you to realize that even if you could afford $10 a click, why spend that kind of money when there are other keywords that are a whole lot cheaper. The question you are asking yourself right now is why would anybody pay that price? The main reason these bids are that high, are because people, or companies want to be on the first page of the results for a major keyword. For example: “weight loss”. When your searching for something with a search engine, you normally don’t go past the second page, so these business pay a crap load to make sure they are on the first page or second at least. Now this same rule applies to you for the most part. There is no point in advertising, if you don’t get any visitors.
I am going to offer you another FREE eBook HERE that explains a lot more on keywords and PPC. It is set up around Google advertising (Adwords) and Yahoo Marketing. It is old and so some of the links once again might not work, and it is pushing a product about keywords, but the information is good and can help you. The keyword tool mentioned is also great if you can afford it, but you also have the link to the free Google tool above.
This information will help you understand how to find keywords that are affordable. Just to give an example for those that don’t want the eBook, if your site or the product you are trying to sell is about “weight loss” then you have to find other keywords you can afford, because you know you can’t compete on this keyword. So you search with the Google tool, or the tool in the eBook and find other keywords that don’t have crazy high bids, and that get searches. You test those keywords and eliminate the ones that are too high and keep the ones that give you traffic for a low price. I will explain why in the next paragraph.
No one told me this rule for a long time, or maybe I am just slow and should have figured it out myself before I spent a fortune. See when I found out about PPC, I went crazy and in doing so I spent a lot of money and didn’t sell crap. I don’t want you doing this. So here is the rule! If you are selling a product, service, affiliate product, affiliate service, whatever, YOU MUST FIGURE YOUR CONVERSION AT %1. Yes, you read this right. For every 100 people, you might make 1 sale. If it is higher great, but it could be also lower. No I am no crazy, this is a rule of thumb for PPC. It will depend on a lot of factors like, where you are selling, what you are selling, how much it has already been sold, but this is the rule you will follow until you test the product. So if you are paying $.50 a click and you get 100 visitors you just spent $50 dollars. Since your rule is %1, you better be able to make at least $50 on whatever you are selling or you just lost money! So look at your product or service you are selling, and look at the keyword. If the math doesn’t work out than scrap that keyword.
You might be in a niche where you can’t find a keyword that is profitable. Well, if that is the case then don’t use PPC. The idea is for you to make money and work at home, not lose money. After you are making money with the programs from the main page, or any of the methods we have given you, there might be a time when you want to get your website some exposure. That is fine, as long as you understand that this is throw away money. But don’t think for a second that I am full of it. Don’t think that you are going to be the exception to this rule above. Always figure your PPC this way until it shows you different. IF it doesn’t look profitable with any keyword no matter how hard you search, then set the site with SEO and find one that will be.
People make a lot of money using this type of advertising and this can make you a lot of money. Realize though, that it is very hard to do PPC, unless you are already have money to spend. I have read PPC eBooks that will tell you to spend whatever you have to get the top result even if it is $5.00 a click. That is dumb. If you show up in the top result, a competitor will bid the keyword higher and take a loss, just to put you out of the PPC game. I haven’t read the free eBook I am giving you above in a while. It might have some stuff on bidding, but just follow the %1 formula and that is all until the campaign shows you different. If it starts showing you less than %1 than figure off that and if you can’t be profitable, scrap the campaign or find a higher paying product in the same niche.
That is all I have. I know once again it is confusing and a ton of information, but I hope it helped you. Below I have listed the only Search Engines that I use. I was able to find coupons on Yahoo and Miva, but that is it. If I find more later I will post them in the Free Zone.
Free eBook
Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN. Sign up and get a $25 credit.
Get $25 MIVA Bonus Pay-Per-Click Ad Credits .Click here.
For Those In The U.K.-Get 30 free credit with MIVA PPC. Click here to sign up!
Google Adwords
Microsoft Adcenter
